Central NY Adaptive Sports
CNY Adaptive Sports focuses on enhancing the abilities of individuals with medically documented limitations. They strive to provide the necessary resources through athletics to enable youth and adults to excel.
Project Overview
Every year Newhouse hosts a weekend-long design sprint called Pixels and Print. In 2023 I had the opportunity to work on the print team and contribute to the re-brand of Central New York Adaptive Sports. My team worked together to create an entirely new set of brand guidelines. In the end, we came together with the motion and UI/UX team to present our final pitch to the client.
Roles: Print team designer, illustrator, logo ideation, art direction, advertising, merchandise design
During this brainstorm session we also discussed some of the best words that came to mind to describe CNY Adaptive Sports. These words not only helped us refine the logo idea, but they would help us later on with creating copy for the website and other advertisements. Overall, the tagline we landed on was: For Everybody and Every Body. This phrase represents community and inclusivity.
The Process
We began the workshop by diving up into our teams to brainstorm. Each student came with a rough logo idea to share with the Print Team. After everyone got the chance to speak to their thought process we voted on our favorite logos to develop further. The logo combines the client’s ask for a wheel chair to represent adaptive sports and the print team’s ideas to use the letters in CNY to make the icon.
Print Team Presentation
